Stanza Living - Senior Manager - Product Marketing

Stanza Living is India's largest and fastest growing tech-enabled, managed accommodation company that delivers a hospitality-led living experience to migrant students and young working professionals across India.

Today, we are:

- India's largest managed accommodation company with over 50,000 beds under management across 22+ cities

- Most capitalized player in the managed accommodation space, backed by global marquee investors - Falcon Edge, Equity International, Sequoia Capital, Matrix Partners, Accel Partners

- Recognized as the Best Real Estate Tech company across the Globe in 2020 by leading analysis agency, Tracxn

- LinkedIn Top Startup to Work for - 2019

We are seeking a Growth Marketing Manager who will be able to formulate market plans in sync with business objectives, bema strong, hands-on operational manager who is able to execute against plans and actively build visibility and understanding of market opportunities across the organization.

This role will involve closely partnering with product and sales leaders across geographies on successful product revenue and adoption programs and in surfacing market feedback on product opportunities. As member of the Product Marketing Team, you will be responsible for talking to users, analysing data, breaking down problems into concrete steps, spec-in out solutions & ensuring new feature adoption goes smoothly.

The Opportunity:

- Drive high quality user acquisition predominantly through Google SEM, Programmatic Display, Ad networks, Affiliates, Facebook and Instagram

- Lead all SEO/SEM and traffic performance and optimize it in conjunction with overall business and new product launch strategy

- Device and manage the execution of the organic and search engine marketing plans

- Manage campaign budgets and ensure that key metrics like monthly spends, CAC and CPL etc are on track

- Build a robust PPC strategy in place, together with specific performance targets and objectives tailored to meet or exceed the demand generation goals

- Measure, report and manage the dashboards for all performance marketing campaigns and initiatives