Stanza Living - Manager - Performance Marketing

Stanza Living is transforming student housing in India with our high-quality, tech-enabled and experience-focused proposition that enables students to thrive, engage and grow. Our industry-first, full-stack business model focuses on designing co-living spaces and tailoring our services to suit the distinct lifestyle of students.

Job Description

- Plan and execute lead gen campaigns across digital platforms, delivering on customer acquisition targets

- Track and publish performance of the campaigns, and assess against targets (CPL, CPA, etc.)

- Optimize campaigns based on the trends and insights observed

- Liaise with Sales, Ops and other partner teams to understand the target market, consumer, competition

- Collaborate with internal teams to develop optimized landing pages

- Leverage data extensively in order to maximize ROL on the campaign spends

- Keep abreast with evolving digital marketing landscape, and adopt relevant developments internally