Stanza Living - Lead - Performance Marketing Analytics

India's largest student living brand, Stanza Living is a tech-enabled concept which is reimagining student housing in India by transforming it into an experience product, in-line with evolved hospitality sectors like hotels and serviced apartments. Stanza Living currently operates world- class student residences across Delhi NCR, Bengaluru, Indore, Vadodara, Pune, Hyderabad, Chennai and Dehradun, through an experienced, 750+ strong national and regional team.

In just 24 months since inception, the company has grown 150x, and garnered total investment of USD 16.7 million (115 Crores) from marquee global investors like Sequoia Capital, Matrix Partners, Accel Partners and Alteria Capital. Stanza Living has an inventory of 20,000 beds across India and is on an aggressive growth path, targeting 1,00,000 beds pan-India by 2021.

Job Description

- Own analytics for customer acquisition funnel, empowering the teams with insights to improve conversion at every stage of the funnel

- Set up dashboards and churn out reports that depict the state of affairs to management and team members

- Collaborate with owners of paid and unpaid media to devise the performance marketing plan, and then track planned vs actuals very closely

- Singularly own the budget for performance marketing and ensure allocation of spends is in line with ROI maximisation

- Work with vendor and partner teams (like product, pre-sales, field sales, etc.) to ensure all the relevant events pertaining to customer acquisition are captured in the CRM accurately

Requirements:

- Preferably having exposure beyond just Performance Marketing

- Excellent communication skills

- Team handling skills

- Very strong analytics background

- Data-driven problem-solving approach

- User centered approach to problem solving

- Ability to lead in a dynamic and fast paced environment

- Go getter, aggressive attitude