Stanza Living - Growth Marketing Manager

Growth Marketing Manager

Who we are:

Stanza Living is India's largest and fastest growing tech-enabled, managed accommodation company that delivers a hospitality-led living experience to migrant students and young working professionals across India.

Today, we are:

- India's largest managed accommodation company with over 75,000+ beds under management across 25+ cities

- Most capitalized player in the managed accommodation space, backed by global marquee investors - Falcon Edge, Equity International, Sequoia Capital, Matrix Partners, Accel Partners

- Recognized asthe Best Real Estate Tech company acrossthe Globe in 2020 by leading analysis agency, Tracxn

- LinkedIn Top Startup to Work for - 2022

The opportunity :

- We are seeking a Performance & Growth Marketing Manager to help own and lead the thinking for self-serve acquisition, lead-gen, and go-to-market enablement for all business lines.

- Leading Digital Marketing activities of the brand to generate awareness, leads and hence contributing revenue growth of the organization

- Strategizing Paid Media across different push & pull platforms

- Managing Digital Marketing Agency for self serve tools like Google Ads & Meta Ads

- Planning Monthly Acquisition targets of Digital while achieving the desired CAC

- Help catering the Demand in Niche Target Markets by using SMS & WhatsApp Marketing

- Generating additional leads via Affiliates, Database Marketing & Influencer Marketing

- Testing & Experimenting different stages of user funnel like Landing Pages to improve the conversion rate from Digital Campaigns

- Manage multiple agencies and stakeholders to deliver campaigns & meet revenue goals

- Manage and own campaign budgets to deliver performance across key metrics like monthly spends, CAC and CPL, etc.

- Drive high-quality user acquisition predominantly through Google SEM, Programmatic Display, Ad networks, Affiliates, Facebook, and Instagram

- Execute Brand campaigns across channels like YouTube / Display / Programmatic etc.

- Plan and launch with app marketing campaigns for - lead gen and conversion

- Should be a pro in data analysis & deriving data oriented solutions to drive business KPIs

- Experience with handling budgets at scale across channels

Who we are looking for :

- Extremely high ownership, self-starter ability to get hands dirty, and work in a constantly changing and fast-growing environment.

- Establish collaborative and trusting relationships with the business's key internal leaders and stakeholders in order to ensure that there is a free flow of ideas and information across the business.

- First principle thinking and strong problem solving.

- Excellent time management skills.

- Ability to work on multiple tasks at a time.

- Ability to link training outcomes to business Key Evaluation Matrices(KEM)

- Ability to analyze data and create learning solutions based on trends.