Stanza Living - Assistant Vice President - Digital Marketing

Assistant Vice President - Digital Marketing

What is Stanza Living?

We're India's largest and fastest growing tech-enabled, managed accommodation company catering to migrant students and young working professionals - people just like you.

What is a tech-enabled managed accommodation?

It's a smartly-planned residence designed keeping the youth of India in mind.

It offers a host of daily amenities and services that are at par with the international hospitality standards, a feature that elevates it from a basic four-walls-and-a-roof kind of accommodation.

It also regularly hosts festive celebrations, movie screenings, DJ parties and many more community events for its residents.

And it delivers all of this with the help of technology for a truly hassle-free and memorable living experience.

The company you'll be joining:

We currently have 75,000+ beds under management across 25+ cities

We are the most-funded startup in the managed accommodation space, backed by global investors - Falcon Edge, Equity International, Sequoia Capital, Matrix Partners, Accel Partners

We have been recognised as the Best Real Estate Tech company across the Globe in 2020 by leading analysis agency, Tracxn

We are a LinkedIn Top Startup to Work for - 2019

The market you'll help us capture:

The co-living market across India's top 30 cities is expected to grow from $ 6.67 billion i.e. 4.19 million beds today to $13.92 billion or 5.7 million beds by 2025. Even with over 75,000+ beds under management, we have captured less than 1% of the market potential.

Roles & Responsibilities:

- Build our digital marketing roadmap

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

- Manage the inside sales team

- Set and track sales targets for the team

- Suggest and implement improvements in the sales administration process

- Coordinate department projects to meet deadlines

- Report on sales metrics and suggest improvements

- Prepare monthly, quarterly and annual sales forecasts

- Use customer feedback to generate ideas about new features or products

- Research and discover methods to increase customer engagement

- Ensure sales, finance and legal policies and procedures are met

- Build an open-communication environment for your team

- Liaise with Marketing and Product Development departments to ensure brand consistency and increase sales

Required Skills:

- Proven work experience as a Digital Marketing Head

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills