Senior Relationship Manager, Priority, Branch Banking
Job Title : Senior Relationship Manager
Job Purpose :
- Acquiring, growing and deepening Priority Banking customer relationships through effective relationship management
- Focus on the analysis and satisfaction of Priority Customers; financial as well as investment needs and objectives
Key Responsibilities :
RELATIONSHIP MANAGEMENT :
- Build and deepen relationships with existing Priority Customers to achieve an increase in the share of wallet and revenues.
- Provide professional customer service to achieve a high percentage of customer satisfaction and retention.
- Manage the portfolio to de-risk against attrition and achieve stability of book
- Have complete knowledge of the customer base in terms of the profile, demographics & psychographics and assets in the Bank and in other places
- Serve as the one-point contact to the High Net Worth customers of the Bank
SALES :
- Generate new business to achieve defined targets in terms of no. of customers, volumes, and revenue for the segment
- Achieve the Targets set in terms of product mix
- Induction of all new customers brought in by the Branches & Direct Sales team.
- Achieve best in class productivity in order to maximize the efficacy of the sales process.
- Achieve the budgeted cross sell targets.
- Aggressive Sales call plans to acquire large prospective customers through referrals.
- Ensure coverage of customer base in accordance with the approved contract plans.
- Coordinate customer events for the cluster along with the product team
SALES MIS :
- Update, maintain all Sales MIS (Calls, Prospects, Attritions, Business done, etc.)
- Maintain and update customer information on WMS
SERVICE NPS & Customer management :
- Ensure that NPS is at least in the second quartile as compared to peers
- Use the online CMP system diligently and achieve 75% of their require customer contact each month
RISK MANAGEMENT & COMPLIANCE :
- Ensure full awareness of all policies and procedures issued in relation to money laundering prevention and KYC.
- Ensure compliance with the above policies on an ongoing basis and reported any suspicious transaction immediately to the supervising officer.
- Ensure full awareness of all policies relating to operational risk, sales processes, mis-spelling, etc. and comply with the same
- Read, understand and comply with all provisions of the Group Code of Conduct.
QUALIFICATIONS, EXPERIENCE & SKILLS
EXPERIENCE :
Proven strong track record in Sales
SKILLS & KNOWLEDGE :
Graduate/ Post Graduate, consistent academic career
- Extensive sales experience (3 to 8 years)
- Sales focused and highly target oriented
- Able to pick up new concepts quickly
- Able and excited about going out to meet new customers
- Competitive awareness & benchmarking
- Excellent communication, interpersonal & relationship building skills
- Banking knowledge
- Customer and Service Orientation
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