Standard Chartered Bank - Product Manager - Priority Sector Lending

JOB OBJECTIVE:

Design and monitoring of the PSL product program to enable achievement of defined PSL targets

KEY RESPONSIBILITIES

- Identify market trend and target customers- needs in order to design PSL product / services offerings.

- Structure PSL product offering to effectively compete in the market, including obtaining the requisite product approvals from Group as well as in-country stakeholders and designing the operational framework for execution of the same

- Work with functions such as Operations, Credit, Legal, Compliance teams in developing and executing PSL product related aspects such as processes, regulatory compliance, product kits, risk policy review etc.

- Ensure adequate training and communication of any product changes and their associated customer, operational, process and systems impact

- Develop and execute all PSL product-related performance metrices and process/ dataflow streamlining

- Monitor & course correct the efficiency of PSL products launched to manage the required PSL norms & agreed RoRWA benchmarks

- Ensure review of product portfolio at regular intervals and appropriate reporting.

- Develop go-to-market strategy along with the frontline for implementation of the marketing and incentive plans

- Design and run campaigns through multiple channels and develop acquisition focused marketing programs for cross selling PSL products on the banks customer base.

- Develop understanding of all customer requirements, market Intelligence, buyer preferences and competition mapping, markets investigation etc.

- Review and suggest cost saving measures to drive the budgets on the Product P&L