Srijan - Business Analyst - MarTech

Martech Business Analyst

Responsibilities :

- Partner with business stakeholders to understand and prioritize their needs, creating a roadmap of projects related to marketing technology (CRM, CMS, etc.)

- Seek input of user experience and document current procedures and processes to determine potential improvements to their assigned products.

- Act as a trusted advisor to stakeholders and the Program Managers to influence the technology decisions for the areas based on this knowledge.

- Gather business requirements from project stakeholders to further define the goals and objectives.

- Perform risk analyses to identify and resolve critical path issues.

Requirements :

- 5+ years of experience with requirements gathering, documentation and communicating requirements to technical teams & vendors

- Minimum 2 years of experience in strategy building and built roadmaps based on the gathered requirements.

- Specifically performing these activities for marketing technology such as CRMs, CMSs or other technology that supports the marketing business function

- Martech background with pre-sales and research skills CMS< marketing automation, commerce delivery background.

- Developing requirements documents: goal model, functional modeling, business process, customer interactions.

- Experience in the BA function with various Marketech platforms and has led key programs.