Sresta Natural Bioproduct - Manager - Marketing

Marketing Manager Role

- Devise marketing strategy & plans for the 24Mantra brand to ensure delivery of business objectives.

- Design annual integrated marketing plan (ATL, BTL) to achieve business and brand objectives.

- Manage trade marketing budgets, monitor investments and activities ensuring alignment of trade marketing plans and programs with field sales needs and marketing initiatives.

- Formulate action plans for Modern trade & channel sales to ensure strong on ground presence.

- Develop unique packaging & pricing strategy for sustainable business.

- Drive marketing strategy via innovations in product/packaging development, category creation & advertising/communication programs.

- Handle team of 10.

- Liaise with media agencies to design Marketing campaigns and marketing collateral that are effective and appropriate for the target audience.

- Work on building financially viable business models via identification of strong consumer insights, category creation, and new product launches & innovative brand building initiatives.

- Drive marketing strategies via innovations in product/packaging development, category creation & advertising/communication programs. Handle media planning and buying at a corporate level.