Sr Online Marketing Mgr - Car Rental Startup

SR. ONLINE MARKETING MANAGER

Reporting to: Marketing Head

Location: Bangalore

KEY ROLES AND RESPONSIBILITIES

- Developing and managing the strategic marketing goals for digital presence of the company

- Generate quality traffic to the website to ensure good booking conversion rates

- Work on getting company to the #1 position for all relevant search results across paid and organic channels (not limited to Google)

- Work with and manage agencies to drive traffic from various online sources

- Developing and managing the customer insight programme, including analytics and market research

- Work with the offline marketing team to enhance/promote any offline activities on digital media

- Manage online PR for the company

- Lead the social media presence and engagement for the company

- Work with creative agencies to come up with good creative content to make our digital efforts effective

- Develop written content for the website and any other company requirement

- Ability to work with external third party vendors to ensure quality deliverables on-time

- Responsible for budget preparation, management and adherence for all digital campaigns

- Report effectiveness of all digital activity including web analytics, conversions etc for each campaign

- Should have a hands-on approach

- Should be able to build and manage a team

Skills / Qualification / Experience

Online Sales, Web Analytics, Traffic generation, SEO, SEM, SMM, Digital Content, Branding and Corporate Communication.

Graduate/Post Graduate with more than 5 years of work experience in digital marketing.

Please send your updated resume at amita@krizalis.com