Sr Mgr/AVP - Marketing - Taxi Rental Startup

JOB TITLE - SR. MARKETING MANAGER/AVP Marketing

Division Marketing Department: Marketing Sub Dept: Online and Offline

Reporting to: Marketing Head

Location: Bangalore

Key Performance Indicators:

- Developing and managing the strategic marketing goals

- Developing and managing the customer insight program, including analytics and market research

- Manage PR for the company

- Budget preparation, management and adherence for all marketing campaigns

- Achieve target Cost of Customer Acquisition

- Achieve booking targets across the country

- Measure Return on Investment of the campaigns

- Manage content writers/agencies for content on the website and other marketing collateral

- Work with external third party vendors to ensure quality deliverables on-time

- Come up with various engagement campaigns to encourage repeat purchase

- Work with creative agencies to come up with novel ideas to be implemented in the market

- Over seeing monthly/ yearly budgets and financial planning for Marketing & Brand Activations.

- Ability to build and manage a team

Offline

- Spearhead offline marketing and business alliances to generate more bookings

- Significant experience in Designing & Implementing ATL/ BTL activities – Radio, TV, OOH, Hoardings, Bus Stops, Bus Stands, Apartment/Mall/Office Activations

- Ability to manage and introduce campaigns as planned, on-time.

- Screening, short-listing & signing off with vendors for various activations to get the best work done @ the best price

- Knowledge and ability to procure services at the best rates

Online

- Generate quality traffic to the website to ensure good booking conversion rates

- Work on getting TaxiForSure to the #1 position for all relevant search results across paid and organic channels (not limited to Google)

- Work with and manage agencies to drive traffic from various online sources

- Work with the offline marketing to enhance/promote any offline activities on digital media

- Lead the social media presence and engagement for the company

- Work with creative agencies to come up with good creative content to make our digital efforts effective

- Report effectiveness of all digital activity including web analytics, conversions etc for each campaign

- Should have a hands-on approach

Skills / Qualification / Experience

ATL/BTL, Radio, OOH, Apartment/Mall/Office Activations, Online Sales, Web Analytics, Traffic generation, SEO, SEM, SMM, Digital Content, Branding, PR and Corporate Communication.

Candidates from premier institutes with more than 6 years of work experience in marketing.

Please send me your updated resume at amita@krizalis.com