Sr Marketing Manager - Media Planning - eCommerce

Hiring for a leading online shopping portal .

Company Background :

Launched in February 2010, Client has seen phenomenal growth in a span of three and half years and is currently the largest online marketplace in India. Client’s mission is to create life changing experiences through its platform by connecting buyers to sellers of millions of products from thousands of national, international and regional brands.

With over 20 million members, 500+ product categories and 20000+ sellers, Client is the shopping destination for internet users across the country, delivering to 4000+ cities and towns in India. Client also manages TrustPay and SafeShip platforms that provide buyer & seller protection and intelligent logistics enablement, respectively.

The company is run by a very young, dynamic & innovative team of over 1000 people, and is backed by leading global investors such as eBay Inc., Intel Capital, Bessemer Venture Partners, Nexus Venture Partners and IndoUS Venture Partners.

Team:

- The objective of the Media Planning team is to Innovate, Optimise and Execute the Marketing Investments that are planned for the Brand. At Client, our philosophy has always been around getting the maximum RoI for every penny spent.

- We have been able to do this by constantly innovating on the kind of Media chosen and the deep integration that we have been able to drive with the media vehicle chosen.

- Given the aggressive plans for the coming years wrt Media spends, this team will be critical to building and growing the Client brand. The major focus will be Media planning in the Offline space (TV, Print, Outdoor et all)

Role : Marketing Manager / Sr.Marketing Manager – Media Planning

Location: New Delhi

Key Responsibilities:

- Develop and drive the strategy and marketing mix for the Brand investments done in the Offline channels

- Drive Media Strategy, planning & buying across all Offline mediums to deliver maximum returns on the brand investments done

- Develop innovative solutions which include product integration and In-content placement and partnerships which deliver the brand objectives in a cost effective manner

- Assist the Brand and online marketing teams in planning and conceptualizing campaigns which can create significant recall for the brand in existing and new mediums

- Own and drive the relationship with Media buying agencies across all verticals

- Manage and optimize the yearly budgets as per the Annual brand plan

- Identify key partnerships for the brand and explore new channels which can increase effectiveness of reaching out to the target audience of Potential Online shoppers

Requirements:

- Must have vast experience in handling large budgets and executing long term campaigns across channels and mediums

- Must have excellent relationship building skills and drive partnerships with Brands and other partners

- Should be able to take a lot of initiative and drive innovative campaigns which can be very impactful

- Excellent analytical skills. The candidate should not only be able to execute communication campaigns but also analyze the effectiveness of the same

- Ability to understand the business and marketing objectives of various activities

- Prior experience in Media buying /planning roles

Compensation :

- Competitive & will be based on experience