Sr Marketing Analytics Consultant

Our Company - Laksh HR (www.lakshhr.com) has recently been retained by an upcoming Marketing Analytics company based out of B’lore and Atlanta, to hire for their Senior Management. We are currently looking for a Senior Marketing Analytics Consultant for them. The basic details are as follows:

Title:Senior Marketing Analytics Consultant

Scope / Reporting structure / Base Location: Global/Founders/Midwest

Experience / Age bracket : 4 - 6 yrs/ 26 – 32 yrs.

Education: MBA from a good Institute

Industry Preference: FMCG/Consumer Durables/Telecom

Company Profile :

A fast-growing, ambitious start-up which provides analytics-powered insights and consulting solutions to marketing and business problems to leading global marketers. We are looking for smart, enthusiastic people to join us. Our every associate is a co-owner and we offer roles that combine fast growth & high ownership.
We currently have an opening for a Senior Marketing Analytics Consultant to service our client - on-site at their office (a small city in the Midwest).The consultant will work with our retail client (one of the largest in this space), and leverage data-mining and customer analytics to deliver consumer insights for better targeting and engagement.

Job Description & KRA's :

- Work closely with the insights team to deliver consumer insights aimed at improving consumer engagement and retention

- Perform data mining or statistical analysis that help detect consumer behavioral patterns and translate findings into business actions that ultimately lead to improved financial results

- Understand business requirements, conceptualize analysis framework, define data requirements, perform the analysis, and coordinate implementation with other business partners

- Work collaboratively as a part of the larger client team to understand requirements and provide relevant solutions

- Collaborate with the larger team to provide client support and develop solutions. This would involve working remotely with the team based out of India.

- Be able to manage the relationship – communicate with clients, anticipate requirements or changes within client organization, develop long-lasting relationships with individual clients.

- Play a business development role and generate additional projects from other clients within the organization

- Ensure all client deliverables meet client expectations in terms of scope, speed & quality

ESSENTIAL SKILLS AND QUALITIES

- Good marketing domain knowledge, particularly in the retail/CRM domain.

- SAS & SQL - experience with large data sets required. Retailer database experience is ideal.

- Should be good at analytical thinking & breaking down large problems into solvable chunks.

- Excellent Microsoft Excel and PowerPoint skills required

- Able to form relationships, build trust and work collaboratively on small and large teams across functions and in a professional and respectful manner.

- Should be willing to continuously co-ordinate with clients and teams in India.

- Have a consulting orientation; gather different perspectives, examples and use them to enrich day-to-day work

- Encourages others to develop new solutions that are in sync with the strategic objectives

ESSENTIAL SKILLS AND QUALITIES

- Bachelors degree in a quantitative field (Engineering, Economics, Statistics etc.) from a top tier institute

- Master's degree (MS, MBA, etc.) with a major in quantitative field (Statistics, Predictive Analytics, Economics etc.)would be preferred

- 4-6 years of CRM related analytics experience (Direct Marketing or Retail expertise would be ideal)

- People management and client facing experience

SALARY & OTHER DETAILS

- Salary including benefits will be based on prior experience & qualifications and will match industry standards.

- Additionally, stock options will be provided.

If interested, kindly share your profile with me at vanshika@lakshhr.com