Sr Manager - Web Analytics

ROLE - Senior Manager - Web Analytics (Consumer Portal)

REPORTS TO - Director – eCommerce, USA

ORGANIZATION - Largest Mortgage Solutions Provider

POSITION OVERVIEW:

- Reporting to the Director, Consumer eCommerce, you will be responsible for establishing and leading the web analytics function that will deliver actionable insights, analyses and recommendations that shape and inform the day-to-day business and long-term growth of the business.

- The Consumer Portal leadership team will rely on you to leverage web analytics tools to develop performance dashboards and ad-hoc analyses to monitor the health of the business and pro-actively identify optimization opportunities.

- You will also lead efforts to maximize the conversion of online consumer traffic through the systematic use of data driven insight to indentify site areas prone to problems.

- Through the design and execution of user experience, A/B and multivariate tests, you will help identify barriers to conversion and help prioritize information technology and content development based on empirical data on ROI.

- These insights will be used to make informed, statistically sound, data-driven decisions regarding the optimization of existing consumer-facing products, as well as the development of new opportunities.

ROLES & RESPONSIBILITIES:

- Establish key performance indicators and standardized reporting to deliver perceptive and actionable recommendations.

- Work with internal and external resources to deliver data-driven insights about customer behavior, traffic patterns, revenue, conversion, navigation, and engagement.

- Increase knowledge of consumer intent, behavior, and experience through implementation of new web analytics tools to mine consumer behavior, attribute conversions and assess performance.

- Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site and program tags.

- Collaborate with product and marketing to develop A/B and multivariate tests and experiments.

- Recommend new testing techniques and next-generation testing technologies to improve test quality and effectiveness.

- Stay current on emerging web measurement tools, strategies and trends; continue to educate self analytically, technically and technologically

KEY RESULT AREAS:

- Identify, collect and evaluate key performance indicators through the development of automated, analytics-driven reporting and dashboards.

- Effectively collaborate with marketing on the design, segmentation, measurement and evaluation of digital consumer campaign performance.

- Develop technological and methodological analytics strategy in preparation for investments in social media, mobile search and mobile apps

CANDIDATE REQUIREMENTS:

- 6 - 10 years management experience in Web Analytics role.

- Expert knowledge of web analytics tools (particularly Web trends and Google Analytics) with technical knowledge of URL tagging and tracking.

- Demonstrated expertise with attribution methodologies, A/B and multivariate testing.

- Bachelor’s degree in a quantitative, business, marketing or consumer research discipline Advanced degree is a plus but not required.

- Great communication skills with the ability to clearly communicate data, context, and implications to business stakeholders and senior leaders.

- Strong conceptual thinking and ideation skills; passion for brainstorming ideas, sketching concepts and connecting pieces to solve real consumer problems.

- Ability to internalize customer insights, champion the customer and empathize with the customer’s needs and point of view.

- Natural curiosity and passion for challenging assumptions and a strong belief that there has to be a better way

CONTACT: Please write to us if you would like to explore the above opportunity.

NOTE: Are you in to Analytics? Is the above role not matching your Experince/Analytics domain? Rinalytics can help guide you to a opt role.

Contact:-
Anandh Shanmugaraj
Rinalytics Advisors
s.anandh@rinalytics.com