Sr Manager - SEO - Online Marketing

Sr Manager SEO - Online marketing

Role – Senior Manager – Online Marketing (PPC and SEO)

Position Summary:

This position will lead and handle the search strategy, planning and execution within the marketing function. The person will be responsible for driving traffic, orders and revenue from both paid and non-paid form of advertising on the search engines. This role will have complete ownership and responsibility to strengthen these important traffic channels at the co.

Responsibilities:

- Developing a plan around spends across all categories (split by text, display and video)

- Coming up with innovations to improve ROI on spends across text and display

- Suggesting on-site changes to make the website more SEO compliant

- Leading initiatives for off-site activities to boost SEO traffic

- Building and leading a team to manage the channels effectively

Relevant Experience(Post Qualification ) : 4 to 6 years of relevant experience of having handled large scale PPC campaigns and SEO for websites with greater than 5 Mn visits / month.

Education Qualification: MBA ( with engineering degree preferred)

Key Skills

- Excellent understanding of Google's search algorithms, changes they make and implications it has on traffic for the website

- Sharp analytical skills to be able to identify areas of improvement in the PPC campaigns

- Motivated individual who will take complete ownership of tasks assigned

- People management skills to lead the team and also deal with vendors / agencies where required.

- More than 5 years of relevant experience

Please email your CVs to moin.shaik@peepalconsulting.com