Sr Manager - Sales Promotion/Trade Marketing - Insurance

Role: Sr. Manager - Sales Promotion

Location: Gurgaon

Job Summary:

The job holder will be primarily responsible for designing, developing, monitoring and fulfilling Sales Promotion initiatives for Agency Channel of the Company by:

- Designing and executing innovative below the Line Sales Promotion Activities and Contests

- Develop analytical capabilities with support functions for assessing contest efficacy within approved Cost and Time Budgets

- Leading fulfillment and resolution for initiatives thereby impacting satisfaction scores positively

Indicative Time Allotment & Key Responsibilities:

- Conception, design, documentation, approvals and delivery of Reward and Recognition platforms for relevant channel constituents

- Development of data based and field backing led assessment of contest efficacy with respect to qualifiers, aspirants, lift in biz

- Liaise with Technology teams for report generation, publish performance track for sustaining excitement and improving traction

- Work within laid out costs and budgets and optimize spends

- Define innovative sales promotion material, drive win-win deals, ensure availability, emphasis speed and quality of execution, logistics

- Utilize and augment utilization of all communication mediums including Agent Portals

- Evolve new thinking on improving content of communication, learning and development agenda

- Creativity in promotion format, choice of give aways, industry bench-marking, continuous improvement

Preferred Profile:

- Postgraduate Degree, MBA preferred

- Total experience of 8-10 years in Sales promotion, Trade Marketing. Specific experience in leadership roles in Sales Promotion in Insurance industry will be an advantage.

- Proven track record in project management with strong presentation skills and ability to lead teams

Knowledge / Skills / Abilities:

- Excellent communication skills (oral & written)

- Innovation, Customer centricity and Service mindset, Strong Intersection Management & relationship building capability

- Proactive, Result oriented, high energy, ability to multi-task and diligence, eye for details

- Display of Problem solving capabilities through Data interpretation

- Ownership, Ability to influence and impact without authority