Sr Manager - Sales & Marketing - Healthcare

We are looking for a Senior Manager - Sales & marketing for one of the leading hospitals in Healthcare Industry.

Education:

- Professional Graduation / Post graduation in sales and marketing OR post graduation in Hospital Administration

Professional experience:

- Preferably with 8-10+ years of relevant experience in Sales and Marketing, Brand Management, Corporate sales in relevant industry

Key areas of responsibility:-

- Responsible for generation of increase in revenue for set of hospitals within the market by driving team of professionals & directing desired focus on all business segments.

- Develop greater focus on referral hospital and ensure launch and further marketing programs in line with Columbia Asia guidelines

- Identify, select and develop marketing team as per Company standard and drive them to continuously excel the performance.

- Build innovative marketing program and pricing strategy for referral hospital to enhance the customer base

Main Job Tasks:

Develop an annual Sales and Marketing plan for the Referral Hospital in conjunction with CEO & guide marketing plan for set of community hospital(s) in the city :

- Drive team and build extensive, comprehensive annual Sales and Marketing plan for Referral Hospital, work with individual Hospital unit Marketing team in the city to develop their marketing plan.

- Analyze business opportunities and translate them into executable working plan, ensure no overlapping & duplication of common work area

- Constantly drive pricing opportunities, ensure pricing are competitive and driving optimum value to set of hospitals within the city

- Incorporate extensive media plan as a part of marketing plan to project the Referral Hospital across relevant target groups

- Work with individual functional heads to drive higher contribution and ensure optimum resource utilization for better cost efficiency

Launch creative and positioning platform:

- Work extensively with CEO & individual GMs to ensure all new hospitals in the country are launched with desired positioning in line with Company guidelines and standards

- Develop 2 sets of clear, separate identity for referral hospital & community hospital without overshadowing each other

- Identify appropriate media opportunity to project the hospital entity and support the positioning platform

Develop comprehensive Direct marketing / Community Program:

- Build detailed, long terms direct marketing program for Referral Hospital and drive team to execute innovative ways to reach the community

- Ensure precise definition of TG & catchment area for well directed reach out campaign driving maximum efficiency

- Drive team to execute ‘Community Health’ program within identified geography

- Ensure community within the hospital catchment area is well penetrated through various initiatives

Referral Program & Medical Marketing:

- Drive referral team to build comprehensive doctor / physician base to drive the referral business

- Establish contacts with appropriate healthcare facility for the purpose of obtaining referral business

- Work with GMs and other senior management to build and credential set of key consultants associated with referral hospital

- Develop medical marketing program to establish and project key specialty amongst referring fraternity across Karnataka

Advertisement / Mass media / PR:

- Continuously identify opportunities in media to build organizational credentials

- Ensure efficient usage of budget to create greater impact and visibility

- Drive team to run effective PR campaign focusing clearly on specific PR objective

Other responsibilities:

- Ensure receivables from corporate and TPAs are line with organizational norms

- Continuously drive team to excel the performance and keep high motivational levels

- Identify development areas for the team and ensure required training opportunity to build on

- Maintain excellent contact with internal consultant and ensure specific needs have been met

- Build good interdepartmental contacts and relations to ensure collective efforts in case of need

- Responsible for timely setting of KRA and review as per the PMS guidelines

Measurable:-

- Gross operating profit of the unit

- Unit operational productivity

- Manpower Turnover

- Quality Audit.

- Climate opinion survey

- Employee Motivation Index

- Man days of training attended.

Non Measurable:-

- Positive attitude

- Eye for details

- External/Internal goodwill created for the organization

- Positive environment in the unit

Position Reports to : Unit General Manager

Personnel reporting to the Position:-

Direct reports: Marketing Manager, Asst Marketing Manger – Lab Services, Asst Marketing Manager,

Indirect reports: Dotted Line reporting – Marketing Executives,

Main stakeholders:-

External : Patients, vendors, Corporate etc.,

Internal : Consultants and Staff.

Amal Antony
Exsecraft