Sr Manager - Corporate Communication - FMCG

COMPANY: A leading multinational FMCG Organization

WHY DOES THIS JOB EXIST:

To lead the Communications & and PR Function

This job will handle public communications to present and maintain a positive public image of the organization

- Be the interface with the external world/media/NGO’s / Key Opinion Leaders to build positive image of the Kellogg Brand

- Build category relevance through structured PR programs and measure effectiveness.

- Develop and maintain specific media and scientific community relationships

REPORTS TO: Managing Director

PRINCIPAL DUTIES AND RESPONSIBILITIES:

- Lead category PR initiatives:

- Through Category Building PR (in print and electronic)

- Provide category and brand relevant content to media and key journalists.

- Strategize and plan for editorials and advertorials to benefit various category / brands

- Write and guide development of editorial content for category building features on specific pegs

- Plan and deliver on PR able Brand campaigns

- Develop defence plans for sensitive issues

- Proactively strengthen the position of brand

- Put in contingency plan to protect the image of brand & its Senior Leaders against possible media /other agency misinformation/miscommunication

Build Alliances / Advocates:

- Define and develop company/brand alliances, advocacy panels, and expert panel for company/ brand/ claim support.

Lead Relationship building PR:

- To actively build on relationship building PR with media community, & regulatory bodies.

- Lead media relationships

- Proactively identify, build and maintain key media relationships with Business and Health journalists to maintain nutrition credibility and crises management

WORK ENVIRONMENT:

- Flexible & Fluid. Will require Travel & ability to respond at short notice.

PREFERRED EDUCATION AND EXPERIENCE:

- PR Professional with proven Track record in the Corporate Communications Space

- Masters Degree/ Equivalent in Mass Communication from reputed Institute

- Work Experience in Blue chip FMCG/Food Companies is a must.

- Minimum experience 10-15 years

Interested and eligible candidates may send their updated CVs to adarsh@dellingpartners.com

Alternatively, you may call on +919717000639