Sr Manager - Content & Promotions - Insurance

Discipline: Marketing

Subsector: Direct Marketing

Location: Mumbai

About our Client: Our client is a leading Insurance company which operates across India and offers a range of insurance products for financial planning and life insurance. They have aggressive growth plans for India and want to become market leaders within the product portfolio they cater to. They are looking for an Sr. Manager Content & Promotions to drive the entire gamut of AV initiatives for India.

Job Description:

Reporting to the Head - eCommerce India, the key accountabilities will be:

- Convert uninteresting concept in to highly engaging audio-visual communication with use of informality & humor to educate young prospects about insurance concepts

- Produce consumer awareness programs & promotional campaign for electronic media, billboards, banners, advert copies, etc.

- Develop leads generation & promotions campaign' with measurable call-to-actions'

- Create marketing campaigns to improve referrals, renewals and up-sell

- Act as a linchpin between sales teams to receive business briefs and liaison with agencies to develop marketing collaterals

- Use psychology research tools to study triggers & deterrents influencing buying decisions

- Conduct competition analysis to differentiate promotions, content and communication

- Visualize, write and edit scripts for TV, Radio, Outdoor, Print collaterals

- Develop highly effective, original, persuasive and targeted marketing collaterals

The Successful Candidate:

- Bachelor degree in mass communication, media arts, theater arts or related discipline with experience in telescoping, advertising agencies, retail or insurance industry would be desirable.

- The candidate must be a specialist in creating audio-video with an emotional connect to communicate product & services benefits to end consumers.

- Blended expertise in Content Development, Direct Marketing, Promotional campaigns with hands-on experience in executing a business brief conceptualization, production and campaign execution would be ideal. Must have experience in new product & services launches using marketing media, field & phone sales force and Internet.

What's on Offer:

- Career Progression towards a Leadership role

- Market leading compensation coupled with a high visibility role to drive change across the organization

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