Sr Manager/AGM - Analytics & Business Intelligence - BFSI

Functional Area:

Experienced in handling CRM and Marketing Analytics such as Customer Lifetime Value, Campaign lifecycle analytics, Response Modelling, Cross-sell and Attrition Models

Key Responsibility Areas:

- Develop hypotheses, independently as well as working with the Customer Marketing teams/Distributors where necessary, to support CRM analytics in the context of MF industry

- Manage a team of business analysts to ensure execution of analysis to validate the hypotheses and to enable development of high-quality reporting and analytics

- Develop and Maintain business intelligence reporting frameworks, tools, and data marts

- Own relevant data and information for ongoing industry trends and strategic

- Provide in-depth analysis offering newer data insights across newer unexplored dimensions for AMC and Distributor benefit

Responsibilities Include:

- Plan and implement the overall analytics and business intelligence strategy

- Lead the design and development of analytical projects designed to understand key business behaviours that drive AMC customer acquisition, retention, and engagement

- Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to monitor performance of Sales vis-a-vis targets, held identify new opportunities for investor acquisition.

- Use the latest and relevant business tools for deep dive into information including predictive analysis and forecasting techniques.

- Discover new opportunities to optimize the business through analytics and statistical modeling

- Partner with the Technology teams to deliver a stable and highly available reporting platform

- Work with business owners to identify information needs and develop reporting; primary partners include the CAMS Senior management team, participating AMCs marketing, online retail, brokers and operations

- Oversee all aspects of analytics and business intelligence projects

- Hire, train, and supervise Analytics team and ensure that team meets the reporting and analytical needs of the AMC Sales Force.

Desirable expertise:

- Minimum of 4 years of experience in CRM and marketing analytics in the areas of optimizing management of and deriving insights from non-structured non-relational data, and provide business value from content through improved information management, and advanced analytics.

- Understanding and appreciation of analyzing text, streams, documents, social media, big data, speech and video with emerging Hadoop-based big data, NoSQL, Natural Language Processing, Search and Text analytics technologies and techniques. Apply big data technologies such as Hadoop or Cassandra with NoSQL data management and related programming languages such as Jaql, HBase, Pig, Hive for deep analytics and experimentation with large, multi-structured data sets.

Qualification details:

- Candidates should possess a post-graduate or equivalent qualification.

Experience required:

- Interested candidates should have a minimum work experience of at least 10 years in the area of Business Intelligence, Analytics, Data Research particularly in the Financial Services Domain with at least 4 years in CRM and marketing analytics