Sr Lead - Segmentation/Analytics - BFSI

Seeking Candidates with following skill sets:

- Expertise with key Marketing Analytics techniques -- including segmentation, attitude and usage studies, positioning research, customer experience research, social media research, sub-segmentation analyses, and customer profiling analyses, statistical technique to better understand behaviors and needs.

- Importantly, the ability to uncover meaningful insights from research and analytics.

- The ability to take the insights from various pieces of consumer research and weave them together with other internal and external information to develop strategies for the organization that will allow it to achieve aggressive growth targets.

- Proven leadership ability with strong client relationship skills.

- Ability to effectively interface and influence with Senior Management

- Strong Solutioning, Consulting and quantitative skills required.

Education and Experience : Masters from premier institute, 8-12 yrs