Sr. Brand Manager / Group Brand Manager -- FMCG Major
Job Profile
- Building equity for the brand by way of copy development and product upgrades
- Managing internal sales – both primary and secondary – working in conjunction with the sales team and planning
- BTL activities. Formulating annual Brand Business Plans
- Handling the sales and operations planning process in conjunction with the Demand team
- Achieving offtake growth and market share deliverables
- Managing Advertising and Promotion expenses for brands handled. Handling Media planning and ATL activities for the same.
- Evaluate direct marketing routes for driving penetration and awareness of products.
- Product Launches
- Creative Development and Media
- Consumer Understanding
- Product Improvements and Upgrades
- Implement product improvement program
Batch -- 2006 / 2007 / 2008 only
Candidates from -- FMCG / FOOD / BEVERAGES / PERSONAL CARE / LIFESTYLE
INTERESTED CANDIDATES CAN MAIL AT :- narayan.panindia@gmail.com
Narayan Iyer ( 098191 47645 )
Pan India Recruiters
Mumbai
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