Sr Executive/Assistant Manager - Promo Planning - Media

Currently working on an opportunity for the position of Sr.Executive/Assistant Manager- Promo Planning for a leading media firm.

Location: Mumbai.

Job Profile:

- Understanding the wise viewership and audience movements and use the same for promo planning.

- Recommend Home GRPS basis reach and awareness targets basis past benchmarks.

- The role of competition in Promo planning

- Building the viewer base of lesser viewed promo using the higher reach Events

- Creating Monthly promo plan basis the GRP's and deploy by property (live and non-live)

- Sending Daily Priority to the presentation team for implementation

- Coordinating with Marketing, Presentation & Operations team for Smooth implementation of home campaigns

- Creating the report / Post evaluation of Home campaign against the planned GRP- s

- Create a database of past promotion levels, Campaign wise reach & Frequency analysis till launch and sustenance and track reach numbers for launch day/tournament/finals reach numbers

- Understanding of promo planning.

- Knowledge and understating of GRP and promo inventory.

In case interested, kindly forward your resume mentioning your current CTC.