Market research: Conducting In-depth research about account and providing inputs/insights on domains, geos, services and accounts
Contribute to developing communications and marketing strategies for ERP business to the external market
Understand communication needs of various audiences; and develop & implement comprehensive strategies / frameworks for market / account / geo
Contribution / creation of assets proposal accelerators, Solution, Tools, etc
Finding new avenues for generating demand through unconventional marketing techniques
Account Planning: Working closely with SBU leads / Account Manager / Client Partner and Delivery Directors to create account plan, reach-out plans
Manage communication editorial strategies, content development and delivery platforms
To demonstrate related solutions / capabilities to internal and external stakeholders
On a need basis, get involved in owning and delivering responses to RFP/ RFIs from clients, Creating collaterals: Creating capability decks, case studies, mailers
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