Sr Brand Manager - FMCG

DESIRED PROFILE

Education: Post Graduate Diploma / MBA or equivalent in Marketing from Top B. School.

Experience: 3-5 years in Branding Function, Brand Management, ATL/BTL Activities etc.(Should have at Least 1-2 Years experience in Skin Care Category)

Location: - Kolkata

CTC: As per company norms.

ROLE OBJECTIVE

1. Assists in developing and executes the marketing & branding strategy to improve market share and reach.

2. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers for the Brand.

3. Understands & defines the brand identity & align all the brands’ plans accordingly

4. Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

5. Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

6. Coordinates with R&D for product conceptualization, positioning, new product development etc

7. Negotiation with vendors for printing of POS materials and for the BTL activities.

Mona Singh
Mob. no-09650545522
ACH Management Consultant Pvt. Ltd.
Gurgaon-(Haryana)
Email Id:- mona.s@achconsultants.com