Roles & Responsibilities:
The candidate should have superior problem solving skills. The ability to understand a business problem & translate into statistical one is a must.
He/she should be able to decide on the best modeling/analysis techniques and provide actionable insights/ model algorithms to the business.
Details:
- Model development & Deep-dive Strategic Analysis:
- Data extraction: Extract data from appropriate sources in a complex warehousing environment. Require in-depth knowledge of data elements.
- Data processing: Perform complex data processing (e.g. merging, sorting, data transformations) using SAS, Access, or other ETL tools on PC or Linux
- Profiling and analysis: Combine in-depth business knowledge, insights, and techniques such as data visualization, cross-tabs, statistical tests, and data mining techniques to identify customer or prospect needs, behavioral trends, product preferences, and up-selling, cross-selling, and retention opportunities
- Model development: Apply standard and cutting-edge techniques (statistical modeling, data mining, predictive analytics, machine learning, optimization) to identify drivers of a business metric (e.g. campaign response, attrition, propensity to buy, multi-channel marketing). Compare techniques using validation to arrive at the best model
- Model scoring and business applications of modeling/analytics:
- Insert developed models into the scoring process
- Work with tech groups to ensure quality
- Act as a consultant to the larger team and marketing sponsors on usage of models
- Provide analytical inputs to campaign design for direct mail, email and live channels
- Communication, Coordination & Presentation:
- Work with a consultative mindset to gather requirements from marketing sponsors and other team professionals to identify the right requirements
- Identify appropriate problem-solving approaches and get buy in from sponsors
- Work with tech groups to identify and resolve any data, infrastructure, or implementation issues
- Coordinate with other team professionals on model applications
- Communicate modeling and analysis results and provide professional presentations to marketing sponsors in a simple yet actionable manner
- Manage contractors, when appropriate
Experience and Qualifications:
Preferably PhD in Statistics/Management science/Econometrics/ Operations
- Research/Economics/Biostatistics/Finance/Marketing/Business analysis with at least 1 years of relevant experience; or MS/MA/MBA in Statistics/Management science/ Econometrics/Operations Research/ Economics/ Biostatistics/ Finance/ Marketing science/Business analysis with 4 - 7 years of relevant experience
Skills/Knowledge
- Data mining / predictive analytics / machine learning techniques
- Advanced statistics
- SAS (BASE, Unix, Stat, Eminer, Eguide, Model Manager)
- SQL/PostGres SQL
- Familiarity with Excel and Access
- Unix/Linux
- BRIO
- Knowledge of extracting and using data in warehousing environment
- Knowledge of banking/financial services business
- Marketing (including direct marketing) experience
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