Square Yards - Head - Search Engine Optimization

Job Description :

- Create and manage the SEO strategy, including technical and non-technical (Keywords, positioning planning, Brand and Non-Brand Keywords).

- Responsible for improving Organic traffic and SEO Business.

- Diagnose and solve SEO problems.

- Work closely with marketing, product, and technology teams to implement SEO plans.

- Troubleshoot, identify and provide solutions for technically complex SEO issues.

- Provide support to technical and non-technical stakeholders to ensure new site features and/or the content adheres to SEO best practices.

- Manage content agencies and in-house teams in all areas impacting SEO.

- Implement SEO recommendations including on-page optimization and off-page optimization tactics.

- Conduct keyword research to guide content teams

- Deep understanding about technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e.g. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Keep abreast of SEO and integrated marketing trends

- Team management skills

Requirements :

- A minimum of 8-12 years of experience in SEO.

- High levels of passion and ownership.

- Up-to-date knowledge of current SEO strategies.

- Technical proficiency, including the ability to communicate with developers

- An analytical mindset with sold understanding of SEO KPIs

- Proficiency with SEO tools, including Google Search Console and crawling software

- Strong verbal and written communication skills in English.

- Deep understanding of Google Analytics is an advantage