Sprinklr - Lead & Pipeline Operations Analyst

Sprinklr is the unified platform for all customer-facing functions. We call it unified customer experience management (Unified-CXM). We help companies deliver human experiences to every customer, every time, across any modern channel, at a once impossible scale. Headquartered in New York City with over 2,400 employees globally, Sprinklr works with more than 1,000 of the world's most valuable enterprises - global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. Learn more about our culture and how we make our employees happier through The Sprinklr Way.

How you'll contribute:

- Connect marketing data with sales data to generate a full funnel analysis on marketing ROI

- Gain buy-in for measurement models and KPIs from key stakeholders.

- Develop scalable reports, data visualizations, and analytical models to help make marketing funnel data insights actionable and digestible across the business.

- Define the pipeline targets for SDRs and Marketing.

- Leverage data to identify ways to drive, optimize and grow customer acquisition and growth through engagement and conversions.

- Report on campaign performance, marketing attribution and influence on company revenue.

- Analyze revenue propensity around target accounts to determine greatest revenue opportunity

- Develop UTM strategies in support of reporting requirements.

- Perform ROI analysis to evaluate the efficiency and effectiveness of different channels, ad formats, and campaigns.

Who you are:

- 4+ years of experience in B2B marketing and/or demand generation

- Experience working with leading MarTech and AdTech tools including Salesforce CRM, Marketo, marketing analytics and audience management tools (or other similar marketing automation platforms)

- Data skills (Excel mandatory, SQL highly recommended, Python a bonus)

- Strong communication and stakeholder management skills

- A desire to work in a fast-paced, regularly evolving startup environment.

- The ability to translate a general problem statement into a full program and execution plan that is focused on achieving clear business goals

- Strong collaboration and communication skills

Bonus Points:

- The financial services industry or other highly regulated industries