Sporjo - Brand Manager

A well-known Sports Company is looking for a Brand Manager to join them in Mumbai.

To apply for this role, you must have:

- 8-20 years of Work Experience

- Experience in drawing insights and making sense of data (viewership, first party, social etc)

- A flexible attitude to work odd hours in and around the season

Job Description:

- Brand Plan - Market Research, Brand Positioning, Communication Strategy, Execution & Delivery, Yearly Budget management

- Creatives - Conceptualizing and executing advertising & video content. Creation and delivery of campaigns including TVC's, Radio, OOH media, Print ads & Social campaigns.

- Branding-Developing brand guidelines for various events, design of logo, trophy, prospectus, designing the brand identity, designing the Look and Feel for the brands including its various applications across mediums

- Media - Planning, buying and delivery of media campaign on TV, Radio, OOH, Print & Digital. Achieving desired GRP's, viewing frequency, reach objectives and ratings on TV, Radio, Print and digital.

- Fan Engagement: Through a series of online and offline initiatives to ensure continued engagement with the fans on and off season impacting the website traffic and social engagements on various platforms (Online, ATL, BTL)

- Digital & Social/ Content - Create a highly engaging and interactive digital/social content marketing plan. To achieve targeted numbers on Digital platforms like Website, FB, Twitter & Mobile Apps etc., Day to day management of all social media platforms & monthly performance evaluation. Managing online campaigns, video content. Managing SEO, SEM, GDN and web display campaigns.

- Local Activations & Events - Ideation and delivery of local activations and on ground events.