Specialist - SEO & SEM - eCommerce

Role Summary:

- The SEO & SEM Specialist will be responsible for improving the company's organic and paid search visibility.

- This role will focus on optimizing web pages, managing paid search campaigns, and implementing on-page and off-page SEO strategies.

Key Responsibilities:

- Develop and execute SEO strategies to improve organic search rankings and traffic.

- Conduct keyword research and manage on-page and technical SEO optimizations.

- Create and manage SEM campaigns, including Google Ads, Bing Ads, and other platforms.

- Monitor, analyze, and report on SEO/SEM performance, implementing data-driven improvements.

- Collaborate with content, design, and tech teams to optimize the website for SEO.

- Stay updated with search engine algorithm changes and industry trends.

- Manage backlink-building strategies and outreach to improve domain authority.