Specialist - SEO - Digital Marketing

Key Responsibilities:

- Develop and execute a comprehensive SEO strategy to increase organic traffic, rankings, and conversions.

- Lead programmatic SEO initiatives to scale content creation, landing pages, and keyword targeting.

- Conduct in-depth keyword research, competitive analysis, and search trend analysis to identify opportunities.

- Work closely with content, product, and marketing teams to develop an effective content strategy aligned with SEO goals.

- Monitor and analyze key SEO metrics, including traffic, rankings, click-through rates, and conversion rates, and provide actionable insights.

- Develop and implement link-building strategies to enhance domain authority and improve off-page SEO.

- Use tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, and other SEO platforms to track performance and identify areas for improvement.

Qualifications & Skills:

- 8-10 years of SEO experience, with a strong focus on consumer tech or e-commerce companies.

- Proven track record of driving large-scale SEO growth and improving search rankings.

- Experience working closely with engineering teams to implement technical SEO strategies.

- Strong expertise in programmatic SEO, automation, and scalable content generation.

- Deep understanding of Google's algorithm updates, structured data, Core Web Vitals, and mobile-first indexing.

- Strong analytical skills with the ability to interpret data and drive insights for decision-making.

- Proficiency with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.

- Strong project management skills with the ability to execute and scale SEO initiatives effectively.