Specialist - SEO & Performance Marketing - eCommerce

Job Title : SEO & Performance Marketing.

Location : Vile Parle Mumbai.

Employment Type : Full-Time.

Job Overview:.

- We are seeking an experienced SEO & Performance Marketing Specialist to join our growing eCommerce team.

- This role is crucial in driving traffic, optimizing our Shopify website, and increasing conversions through strategic performance marketing campaigns.

The ideal candidate will have a deep understanding of SEO best practices and extensive experience in managing paid digital marketing campaigns, particularly for Shopify-based websites.

Key Responsibilities:.

Search Engine Optimization (SEO):.

- Conduct comprehensive SEO audits and provide recommendations to improve organic search rankings.

- Optimize the Shopify website for search engines, ensuring all technical aspects (e. , site speed, mobile-friendliness, schema markup) are up to date.

- Perform keyword research, analysis, and selection for SEO targeting.

- Optimize on-page content, meta descriptions, and title tags for SEO best practices.

- Implement off-page SEO strategies, including link-building, guest blogging, and partnership outreach.

- Monitor and report on SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.

Performance Marketing:.

- Plan, manage, and optimize paid digital marketing campaigns (Google Ads, Meta Ads, Instagram, YouTube, etc. ) to drive traffic and increase sales.

- Create and implement retargeting campaigns across various platforms, focusing on customer retention and increasing conversion rates.

- Develop and execute strategies for Google Shopping, Performance Max, and other ad types.

- Manage budgets effectively, focusing on maximizing return on ad spend (ROAS) and customer acquisition cost (CAC).

- Continuously test and optimize ad creatives, targeting, and copy to improve performance.

- Analyze campaign data and prepare detailed reports on the performance of ads.

Shopify Optimization:.

- Work closely to ensure SEO and performance marketing needs are met on the Shopify platform.

- Leverage Shopify apps and plugins to optimize site performance, A/B testing, and conversion tracking.

- Collaborate with the design team to ensure product pages and landing pages are optimized for both SEO and paid marketing efforts.

Required Skills & Qualifications:.

- 3+ years of experience in SEO and performance marketing, ideally in an eCommerce & Shopify environment.

- Proficiency in Shopify and its ecosystem (themes, apps, integrations).

- In-depth knowledge of Google Ads, Meta Ads, and other major PPC platforms.

- Strong understanding of Google Analytics, Google Search Console, or similar tools.

- Proven track record of successful paid ad campaigns, with a focus on eCommerce.

- Solid understanding of SEO best practices, both technical and content-related.

- Ability to analyze data and provide actionable insights for improving marketing performance.

- Strong communication skills and ability to work collaboratively with cross-functional teams.

- Certification in Google Ads or other relevant performance marketing credentials is a plus.

- Experience with email marketing platforms.