Specialist - Sales & Marketing - Special Purpose Machine Industry

Job Title: Sales and Marketing Specialist - Special Purpose Machine Industry.

Experience : 4-8 Years.

Salary Budget : Location : Greater Noida, Kasna.

Overview:

- Drive business growth in the special-purpose machine industry by managing lead generation, building client relationships, and enhancing brand awareness.

- Collaborate closely with sales and marketing teams to create effective campaigns and convert leads into sales.

Key Responsibilities:

- Market Research & Strategy: Conduct market research and develop targeted sales and marketing strategies.

- Lead Generation & Sales Enablement: Execute lead-generation campaigns, qualify leads, and support sales team efforts.

- Client Relationship Management: Build and maintain client relationships, identifying upsell and cross-sell opportunities.

- Content Creation & Digital Marketing: Create content for digital channels, manage the company's online presence, and execute SEO/SEM strategies.

- Event Coordination: Organize and represent the company at trade shows, conferences, and industry events.

- Reporting & Analysis: Track performance metrics, analyze campaign success, and report on results.

Qualifications:

- Bachelor's/masters degree in Marketing, Business, or a related field.

- 5+ years of experience in a similar role, ideally with industrial/technical products.

- Proficiency with CRM systems, digital marketing tools, and content creation.

Ideal Candidate: A proactive, results-driven professional with a strong understanding of B2B sales and marketing in a technical industry setting