Specialist - Performance/Paid Marketing - Digital Agency

- Perform daily account management on meta platform.

- Complete ownership from driving all paid top-of-funnel, middle-of-funnel and bottom-of-funnel/visitor traffic to monthly customer acquisition MRR goals.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals (Google analytics, etc)

- Identifying and creating a performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns on Meta to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid

- Identifying and testing new paid channels to continue to meet or exceed established critical metrics of growth and ROI

- Collaborate with the content marketers, designer to create all assets needed for the campaigns

- Manage end-to-end execution of Facebook media campaigns, including content scheduling, community management, and monitoring campaign performance.

- Optimize campaigns based on insights and data analysis to maximize results.

Requirements :

- 6+ years of experience managing monthly media budgets of over 20 mn INR

- Extensive experience with Facebook Ads & Analytics

- Experience on Google AdWords Search, Shopping, Display and YouTube, and Google Analytics is a plus

- Experience with TikTok, Snap, Pinterest, and connected TV is a plus!

- Comfortable working with e-commerce platforms, preferably Shopify

- Experience working in a direct-to-consumer ecommerce brand, preferably one with international reach and language localization

- Exceptional analytical horsepower and data-driven problem-solving skills

- Ability to multi-task and thrive in a dynamic, fast-paced organization

- Excellent communication and interpersonal skills

- An innovative, positive, and self-directed attitude