Specialist - Performance Marketing - Education

About the Institute of Product Leadership:

Founded in 2012, the Institute of Product Leadership (IPL) is Asia's first B-School that aims to accelerate the career paths of working professionals chosen based on the outstanding potential for innovation and leadership. The institute offers accredited (on-campus) and certification programs (off-campus) across its global campus in Bangalore, Pune & Houston which are designed to combine real-world insights with cutting-edge frameworks with a unique experiential pedagogy of "Learning by Doing" in the focused areas of Product, Design, Strategy, Leadership and Applied Data Science.

We are on a mission to create 10,000 product and tech leaders in 5 years!

Yes, we are absolutely serious and we can't do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

About the Role:

The Performance Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that drive measurable results for the company. The ideal candidate will have a strong understanding of marketing analytics and experience in developing and executing data-driven marketing strategies. As a Performance Marketer, you will play a critical role in driving customer acquisition, retention, and revenue growth for our company

The kind of person we are looking for:

- The ideal candidate is passionate about data-driven marketing and has experience in testing and optimization across multiple marketing channels. Here is what you are good at.

- You get stuff done whatever it takes and drive others to completion

- You thrive on working well with others. You love to collaborate with the founding team, subject matter experts, learning specialists, and Sales and inspire them to do their best.

- You don't already know everything but you love to learn.

- You are not here for a job but to make an impact in the industry

Job Responsibilities in this role:

- Develop and implement performance marketing strategies to increase lead generation and improve conversions

- Optimize ad performance across multiple channels and platforms to meet KPIs and maximize ROI

- Develop and manage digital prospecting, remarketing campaigns, email marketing and marketing automation strategy

- Manage both paid and organic lead generation to increase brand awareness and drive sales

- Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google Adwords, Facebook, Instagram, LinkedIn, Quora & other channels to drive high-quality lead generation/user acquisition across multiple target audience parameters.

- Experience with A/B testing, CTR and conversion rate optimization

- Execute email marketing campaigns to nurture leads and improve conversions

- Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS

- Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly.

- Manage paid listings on third-party websites and media partners. Identify and test new channels to continue to meet or exceed established critical metrics

- Ensure top organic search ranking positions (SEO) by collaborating with the SEO team.

- Conduct regular conversion rate optimization audits with a 360-degree multi-channel dashboard view

- Use various analytical tools and manage Google Analytics to track & measure all marketing campaigns

- Work with cross-functional teams to develop and enhance strategies

Qualifications and Requirements:

- At least 5 years of relevant work experience & expertise in Performance Marketing

- An expert in strategizing, executing, and optimizing Paid Ad Campaigns (with a focus on Google Adwords and LinkedIn Campaigns)

- Hands-on experience in analytics, lead generation, organic lead generation, email marketing, and other digital marketing techniques

- Proven track record of success in driving business growth through various marketing channels

- Hands-on experience in Email marketing platforms

- Experience in using CRM tools

- Deep understanding of different lead generation channels and how they function

- Excellent communication and collaboration skills

- A certificate in Digital Marketing is mandatory

- Degree/ MBA in Marketing or related field.

Candidates are encouraged to apply only if they have reviewed the job description and believe their experience and qualifications align with the requirements of the role.