Specialist - Performance Marketing - Activewear Business

Experience- 3 years in Paid Marketing with managing monthly budget of 1crs+

Role : Senior Manager Digital Marketing

About Bliss Club

BlissClub is a community first consumer brand crafting insanely comfortable activewear for the women of India. Founded in 2020 by ISB alum Minu Margeret, BlissClub has raised $17.25 Mn till date, latest, Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital. This fundraise, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after BlissClub raised $2.25 million in seed funding from Elevation Capital in May 2021.

BlissClub also has notable angel investors including: Sriharsha (CEO Swiggy) ; Ghazal Alagh (Mamaearth); Vivek and Abhay (Licious co-founder) ; Amar (Ex-Myntra CEO); Sumer Juneja (Softbank); Brennan Loh (Shopify); Neeraj Arora (ex CBO, WhatsApp), Kunal Shah (CRED), Rahul Mehta (DST), Pam Lee (ex-Lululemon executive), Ashish Goel ( CEO Urban Ladder), Chakradhar (CEO, Country Delight)

Job Location: HSR Layout, Bangalore (on-site)

Responsibilities :

Own and run brand and performance marketing campaigns on Facebook, Google and Instagram.

Expertise in Paid Marketing

- Drive D2C revenue through digital marketing Channels

- Creating and executing a robust performance marketing strategy & execution plan along with managing digital prospecting.

- Managing budgets and campaigns across all digital channels to drive strong return on investment

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid & own media channels

Must-haves:

- 2-3+ years of hands-on experience in Digital Marketing and Paid Marketing

- Experience in handling Google Ads, Facebook Ads, Google Analytics, Lead Generation and other relevant skillsets.

- Excellent written and verbal communication skills.

Experience in direct-to-consumer (D2C) brands.

- B.Tech./MBA from Tier-I institutes.

What we offer :

- An opportunity to create meaningful impact in an entrepreneurial environment with the backing of the largest investors globally

- A steep learning curve with an awesome set of people working towards a shared mission

- Competitive pay with opportunity for long term wealth creation

- Work toe to toe with the co-founders in an emerging start-up

Why should you explore a career at BlissClub?

What we promise- Freedom to explore. Freedom to experiment. Freedom to fail. Because we are on a growth journey and we want you to tag along.

BlissClub is on an exponential upward curve with a lot of white spaces to tap. We are a community-first brand with more than 20000 women across all platforms.

We are building a wellness ecosystem for the women of India, expanding vertically and horizontally across categories as we go.

Because we are intent on spreading happiness through movement, one insanely comfortable product at a time. And yes, we party as hard as we work!