Specialist - Paid Performance/Digital Marketing - BFSI

Job Title: Specialist - Paid Performance Marketing

Reporting to: Head Organic Acquisition and Conversion

Department: Marketing

Job Purpose: Responsible for the role managing & developing key initiatives & driving the ROI focused Performance Campaigns.

Key Responsibilities:

- Drive & Manage all Paid Digital Campaigns (SEM, Search, Display, Social, Affiliates etc.)

- Manage & team's ownership of all CPC, CPL, CPA, CPM traffic and conversion for the group

- Manage budget of more than 20 Crores with the team and ensure quantity and quality and cost-effective consumer acquisition flow along with team

- Setting up Monthly & Quarterly Targets along with the head of performance marketing

- Measure ROI, KPI & Prepare Budget

- Measure performance of Digital Marketing efforts using Google Analytics & other Analytics tools

- Perform Competition Analysis

- Stay up-to-date with new developments in Digital technology

- Work with team for Day to Day Optimization

- Strategize & Plan with team to achieve goals

Educational Qualification: Graduate / Post Graduate

Experience:

- Minimum 3 years of overall work experience

- At least 2 Years in Digital Marketing

- Minimum 1 Years Hands-on in Google Adwords & Facebook Ad Manager

Technical Skills:

- Hands-on in Google Adwords, Facebook Ad Manager, Bing Ad Center

- Understanding of Google Analytics is a must

- Proficiency in MS Excel & PowerPoint

Behaviour Skills:

- Good understanding of all levers for quality and quantity lead generation

- Good understanding of processes and steps for closure of leads to real conversion

- Good understanding of driving pure e-commerce like performance where direct closure happens online

- Good at handling & negotiating with Affiliate Vendors