Specialist - Paid Media - Digital Agency

- Develop, execute, and optimize cutting-edge digital campaigns from conception to launch

- Work cross-departmentally to align campaign strategies and goals across the organization

- Provide ongoing actionable insights into campaign performance to relevant stakeholders

- Define, measure, and evaluate relevant paid media KPIs

- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media

- Oversee and manage overall paid media budget

- Conduct in-depth keyword and website research, ad grouping and audience targeting

- Maintain knowledge of industry best practices and new technologies

- Present weekly and monthly reports, analyses and way forward to the client

- Work on a pitch deck for new businesses related to performance marketing

Skills:

1. Hands-on experience on the advertisement platform of google and Facebook family.

2. Analytics - advance and a third party such as Appsflyer, Webengage etc.

3. Know-how of publishers in India and UAE

4. Knowledge of DV360 or similar programmatic platform

5. Should have worked on a wide spectrum of sectors such as e-commerce, education, retail.