Specialist - New Product Development - Oral Care Business

About the job :

Internshala is assisting Perfora in hiring a New Product Development Specialist for the in-office opportunity in Gurgaon About Perfora Website link - www.perforacare.com Perfora is a unique and innovative digital-first brand that is disrupting the oral care category.

Launched in August 2021, the brand has grown 25 times in scale over the last 12 months. Perfora is building holistic oral care solutions to elevate everyday oral care for Indian consumers.

We are seeking an experienced New Product Development Manager to join our team in creating and launching new products.

As a New Product Development Manager, you will be responsible for overseeing the entire product development process, from ideation to launch, and ensuring that all products meet customer needs and expectations.

Roles and responsibilities:

- Managing the ideation process for new products and conducting market research to identify customer needs and trends.

- Collaborate with cross-functional teams, including design, engineering, and marketing, to develop product concepts and specifications.

- Liaison with manufacturing partners to ensure the timely production and delivery of new products.

- Monitor the development process, ensuring that all milestones are met on time and within budget.

- Work on product designs, packaging, and labeling to ensure they meet quality and regulatory standards.

- Manage the testing and evaluation of prototypes and samples, making adjustments as needed.

- Work on the launch of new products, including planning and executing product launches and coordinating with the sales and marketing teams to ensure successful market penetration.

- Continuously evaluate the performance of existing products and suggest improvements to maintain their competitive edge in the market.

- Monitor industry trends and stay up-to-date on the latest developments in product design, technology, and innovation.

- Ensure the visibility of incoming inventory for key stakeholders.

- Liaison with our existing manufacturing partners to ensure inventory production and delivery timelines.

- Work with our design team to proofread packaging files and contribute to new design ideas.

- Coordinate with the internal team with respect to the logistics of incoming inventory.

Experience/skills :

1. 1-3 years of experience in product development or a related field

2. Strong understanding of the product development process, including ideation, concept development, prototyping, testing, and launch

3. Excellent communication, collaboration, and interpersonal skills, with the ability to work effectively with all levels of an organization

4. Strong analytical and problem-solving skills, with the ability to make data-driven decisions

5. Experience in market research, product positioning, and go-to-market strategies

6. Experience with product pricing, forecasting, and financial analysis

7. Demonstrated ability to manage budgets and resources effectively

No. of days working - 6 Location - Sector 18, Gurgaon