Specialist - MarTech Solution

- Mapping out the optimum data & tagging strategy to enable data collection in-line with the clients marketing objectives

- Analyse a client's website to understand the current set up and find parameters that can make tags fire

- Deploy container tags, DMP and CDP tags on-site and QA to ensure accurate data collection.

- Troubleshoot tags implemented if they are not firing correctly.

- DMP and CDP project implementation - Data Collection, Segmentation & Reporting

- Establishing processes with the client IT/Web Development teams for the deployment of tags

- Delegation and Implementation of 3rd party tags in the container tag

- Building a relationship with technology partners to keep abreast of any new features

- Consulting to clients who manage their own container tags on finding the best way to deploy the tag on-site

- Attending relevant kick off meetings (e.g. technology deployment, site changes, etc.) to talk through the proposal and make recommendations.

- Supporting all other members of Ad Operations Local and Abroad in tagging