Specialist - Marketing - Media

Job Desription:

- The main purpose of this role is to lead the communication activities for this project. The ideal candidate would have deep knowledge and experience in conceptualising and executing communications strategies, exceptional project management skills and proven ability to effectively coordinate with a range of stakeholders.

- The candidate will have the opportunity to work with top policy researchers to bring sustainability from the margins to the mainstream and get exposure to the inner workings of one of India's leading think tanks.

- In addition to the duties and responsibilities below, the individual should be prepared, as and when necessary, to take on additional responsibilities.

Job duties and accountabilities:

Primary responsibilities:

- Co-design and implement the communications strategy and campaigns across the states for the project.

- Lead the conceptualization, content and design of all collateral, including websites and dashboards, if any.

- Identify and engage with external vendors, partners, influencers, agencies and collaborate with other members of our outreach team on executing outputs planned as part of the communications strategy of the project and campaigns.

- Work closely with the media lead to identify media opportunities and coordinate on media outreach in campaign states/cities.

- Lead on events process to execute dialogues, roundtable discussions, webinars under the project, and provide on-ground support in the cities of implementation.

- Develop content for collateral, press releases, social media, videos among others, as required.

- Ensure that tone and messaging of every output is consistent with the overall project communications strategy.

- Ensure strict adherence to brand guidelines and quality control as per organization's standards.

Secondary responsibilities:

- Explore emerging formats, platforms and mediums for organization to publicise its research and mainstream sustainability.

- Support the outreach team on content-related and coordination activities as and when required.

- Support the Communications Manager on other special projects and institutional priorities, as and when required.

- Supervise and mentor outreach associates, consultants, and interns as and when required.

Selection criteria:

Qualification:

- Preferably Master's/Bachelor's degree in Strategic Communications, Public Relations, Marketing, or related fields.

Work experience and other skills:

- Preferably 5-8 years of work experience.

- Proven track record of conceptualising and executing communications strategies.

- Experience in working closely with partners.

- Exceptional project management skills.

- Excellent writing skills and demonstrated ability to calibrate communications to resonate with internal and external target audiences.

- Excellent grasp of the English language.

- Excellent communication skills.

- Excellent eye for detail.

- Creative thinker with demonstrated success in implementing out-of-the-box content ideas.

- Demonstrated abilities to take ownership, manage multiple priorities and internal/external resources in a fast-paced environment, while meeting deadlines and quality standards.

- Strong drive and initiative, a self-starter.