Specialist - Marketing - IT/Consulting Firm

Marketing Specialist

About the company :

- Ara's client is a US multinational professional services company specializing in information technology services and consulting.

- A Fortune Global 500 company, it reported revenues of $64.1 billion in 2023.

Role Summary :

- The Marketing Specialist will engage in strategic positioning, storytelling, and content creation, producing multi-channel messaging, collaborating across business units, and enhancing client visit experiences.

- Additionally, the role includes managing event communications, reporting on campaign progress, and utilizing workflow tools for strategic planning and operations.

- The ideal candidate thrives in a fast-paced, ever-changing environment.

Role & Responsibilities :

- Experience in marketing with strong back- ground in content development.

- Experience in technology business marketing related to cloud, AI, metaverse, cybersecurity, next-generation computing, or space or science tech.

- Help plan, develop and implement marketing and communications initiatives.

- Experience in conducting in-depth research, developing client testimonials, leveraging and customizing iconic thought leadership, and creating go-to-market creative assets such as presentations, infographics and videos.

- Plan and produce content for internal and external communications across various channels including e-mail, videos, blogs, social media and accenture.com.

- Liaise and work closely with writers, designers, other teams and external vendors to source information and deliver high-quality content.

- Provide up-to-date reporting on the progress of marketing campaigns and programs, including metrics, achievements and budgets.

- Experience in the technology industry and for a large, global organization is highly desirable.

- Excellent English communication skills, both written and verbal.

- Versatile writing skills with a human approach across various channels.

- Proven ability to digest and de-jargonize complex topics and to communicate them simply and persuasively.

- Ability to craft and carry a narrative in clear and accessible language through both short and long-form pieces Versatile writing skills with a human approach across various channels.