Specialist - Marketing - Consulting Firm

Marketing Specialist

Location - Mumbai, Maharashtra, India

Experience - 3-7 years

Salary - Up To 15 LPA

Must Have :

- ATL

- BTL

- Event Planning

- Event Management

- Field marketing

- Healthcare

- EdTech

- Enterprise/ SaaS

What will your roles and responsibilities be?

- Work closely with sales team, internal PR and design teams to create a brand in the region

- Create strategies and execute marketing initiatives for respective region to ensure lead generation and higher retention of acquired customers

- Drive co-branding with converted accounts (hospitals, other B2B accounts)

- Execute BTL marketing to drive end customer awareness and education within converted accounts

- Work with PR team to lead PR campaigns and industry associations

- Design innovative ATL campaigns to drive further business and get them executed from experts of the field

- Manage designing of marketing collaterals, working in close association with customers and the design team

- Lead and ensure smooth organization of events with multiple stakeholders. Be a single point of contact for regional events and programs viz. conferences, health forums.

What are the key requirements for the role?

- MBA degree in marketing, business, communication, sales, or a related field

- 1 to 8 years of professional experience in marketing, sales or in a management role

- Prior experience of working in marketing, especially around event management or account expansion and retention, is a plus

- Strong organization and communication skills

- Leadership, problem-solving and networking skills

- Sharp business acumen and ability to think both strategically and tactically

- Ability to prioritize in an ambiguous environment