Specialist - Marketing Communications - eCommerce

Marketing Communications Specialist (Level 25)

A leading global e-commerce portal is looking for someone to lead our marketing communications team. The team comprises of 3 verticals :

- Campaign management, Creative, Social.

- This is a fulltime salaried position reporting into Head-Brand Management, eBay India.

Location : Mumbai

Responsibilities :

Marketing Communication :

- Creative execution across all owned & paid platforms

ATL - Work on creative and media spends on TV, Print, OOH

Digital - Work on creative and media spends on Video, Social, display

Campaign Management :

- Onsite channel owner

- Cross channel campaign management

- Campaign analytics and reporting

- Responsible for all brand content

- Participate in internal meetings to understand business requirements and advise with workable solutions while challenging status quo

- Give a structured, documented brief to our creative agencies for each campaign / creative requirement & lead the interaction with them till final delivery

- Responsible for adherence to campaign execution timelines, work allocation & prioritization for the team & agencies

- Agency management - Manage all aspects of our creative agency relationship

- Responsible for adherence to brand guidelines and update / educate the marketing team on regular intervals.

- Owns KPI.

Basic Qualifications :

- Marketing Communication

- Creative execution

ATL - TV, Print, OOH

Digital - Video, social, display

- Campaign Management

- Onsite channel owner

- Cross channel campaign management

- Campaign analytics & reporting

Education : MBA or Equivalent