Specialist - Marketing Automation - BFS

Marketing Automation Specialist

KPI :

- Measurable contribution to sales, revenue and achievement of other key digital and marketing performance indicators that demonstrate tangible business impact and growth by acquiring new customers and building repeat business.

- To strategize, design, deliver and manage compelling digital customer experiences, including mobile first creatives and campaign landing pages via Marketing Automation platform.

- Manage lead campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, messaging, positioning, creative & content mapping

- Act as a subject matter expert on audience data and segmentation to deliver highly targeted, personalized campaigns that focus producing exceptional results in lead generation, sales enablement, and customer lifecycle marketing.

- Ensure the digital journeys deliver superior customer experience to prospects & existing customers via Conduct continuous A/B testing between/in campaigns

- Through platform reports & Google Analytics ; analyzing user behavior, draw insights from these numbers and use the same in campaign journeys & communications

- Understand the marketing funnel for the business and effective format/channels for each stage of the funnel

- Influence marketing, brand and content teams to develop the right content and collaterals that are channel specific for campaign execution

- Work closely with designers & content specialists to curate the collaterals which give better open rates, CTR%, leads and sales.

- Create daily/weekly/monthly dashboards, analyze campaign performance and publish the same

- Proactively research and implement the latest best practices & strategies

- To analyze data & identify areas of improvement which will have a positive impact on customer acquisition

- To manage the interface between Business and Technology

- Develop outstanding marketing programs that can be executed through multiple marketing channels (email, direct mail, webinars, social/blog, podcasts)

- Collaborate with the Sales team to optimize how we target accounts to drive increased adoption.