Specialist - Marketing Analytics - BFSI

Responsibilities:

You will be expected to play a role in developing the marketing analytics capabilities for our European businesses.

Working with specialists to deliver statistical analysis required to solve business problems.

Designing solutions and developing insights through analytics.

Interpretation of results and segment analysis.

Engaging with sales and marketing colleagues to review, challenge and refine the results to achieve actionable output.

Works with channel heads and other marketing sponsors to identify opportunities for enhancing sales and profitability or to address specific problems.

Proposes solutions to solve strategic, tactical, structured, and unstructured business problems, e.g. growing trades, optimizing marketing-mix, marketing ROI, general measurement methodologies.

Works independently and in teams on complex statistical analysis such as response modelling, segmentation, marketing optimization, campaign analysis, and strategic analysis.

Evaluates/develops, tools and techniques such as. modelling software, modelling methodologies, data and system requirements, scoring process, optimization environment.

Academic Qualifications

Masters in Economics/Marketing Science/Econometrics. Mathematics/ Engineering

Experience

Atleast 6-9 years overall experience preferably in Financial Service industry, with hands on experience in - Statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

Should be able to run analytics applications such as SAS, R.

Data mining experience is in area of customer value management / marketing and has worked on designing cross-sell campaigns.

Interpretation of results and segment analysis.

Preferable if experience also in analyzing and interpreting market survey results.

Interested candidates can apply or can reach me at 7838090993.