Specialist - Google Ads - eCommerce

Google Ads Specialist

Key Responsibilities:

- Develop and execute effective Google Ads strategies

- Create, manage, and optimize Google Ads campaigns across Search, Display, and Video networks

- Conduct keyword research and competitor analysis to identify opportunities

- Implement A/B testing to improve ad performance and ROI

- Perform in-depth keyword research and analysis to identify high-performing keywords

- Continuously monitor and update keyword lists to improve campaign performance

- Utilize negative keywords to optimize ad spend and reduce irrelevant traffic

- Collaborate with creative teams to develop effective ad creatives and banners

- Monitor and manage daily ad spend and budgets to maximize ROI

- Analyze campaign performance data using Google Analytics and other tracking tools

- Make data-driven recommendations to improve campaign performance

- Stay informed about industry trends, algorithm changes, and new features in Google Ads.

- Recommend and implement best practices to keep campaigns competitive.

Qualifications:

- Bachelor's/PG degree in Marketing, Advertising, or a related field.

- 3-4 years of hands-on experience in managing Google Ads campaigns.

- Google Ads certification is a plus.

- Proficiency in Google Analytics and other relevant marketing tools.

- Strong analytical skills and ability to interpret data to make informed decisions.

- Excellent communication skills.

- Attention to detail and ability to manage multiple campaigns simultaneously.

- A proactive and results-driven mindset.