Specialist - Email Marketing - Internet/Online

Role Summary: The Email Marketing Specialist will design and execute email marketing campaigns to engage customers, nurture leads, and drive conversions.

Key Responsibilities:

- Develop email marketing strategies and manage end-to-end campaign execution.

- Create and optimize email templates, ensuring mobile responsiveness.

- Segment and manage email lists based on user behavior, demographics, and interests.

- A/B test subject lines, content, and CTAs to improve open and conversion rates.

- Track and report on email performance metrics, optimizing for higher engagement.

- Collaborate with the content and design teams to create compelling email content.