Specialist - Email Marketing

Core Responsibilities:

- SkillGigs, Inc. is a talent marketplace that connects skilled healthcare and technology job seekers with job opportunities. Beginning in 2017, on the belief that companies, and talent want to interact in innovative ways, SkillGigs' aims to remove traditional workforce barriers.

- We are dedicated to empowering users with freedom of choice and balancing the power equation back to the job seeker and employers. We are a technology platform that is growing rapidly in the US market and making investments in our marketing team.

- With a refreshed brand, we are looking to begin building a team of dynamic, multi-faceted data-driven marketers to take us to the next level of growth. Key Skills for the job MailChimp or equivalent, Creativity, Teamwork, Organizational skills, communication skills

- Job Description Include any specific requirements (Ex. Education level, minimum years of experience, certifications, etc) SkillGigs, Inc. is looking for an Email Marketing Specialist to support and build marketing communications for B2C and B2B users. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.

- A good Marketing Assistant should have several key skills such as organization, communication, teamwork, creativity, and commercial awareness. They also should be familiar with any aspect of marketing, from writing copy to organizing events and communicating with clients and team members. Successful Marketing Assistants are also interested in digital trends, are fast learners, and quickly adjust to new software tools or website updates.

- This role reports directly into the VP of Marketing for the first 90-days and will transition into the demand generation team within marketing.

- Core Responsibilities: PControl and direct the email marketing channel, as well as the related analysis Create engagement strategies based on an understanding of customer needs and intent Support the execution of automated lead-generation programs Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform Marketing Automation Platform expert Work in partnership across marketing and product teams to optimize campaign requests to meet business goals

- Analyse and report on the performance of channels and campaigns Make it easier to report on marketing impact Ensure that email permissions are followed Implement best practices for email marketing adhering to US-based law around CAN-SPAM Act Aid in the evaluation of new innovative opportunities to increase engagement and/or results

- Keep up to date with changes/developments in the emailg marketing sector through self-learning, training, and research Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities

Skills & Qualifications:

- Business Savvy Research

Ability Strong English skills in both verbal and written University degree in Marketing, Business Administration, or equivalent level of on-the-job training 3+ years outreach experience with working on a marketing automation platform such as MailChimp or HubSpot Proven ability to work in a collaborative environment as well as being a motivated, self-starter Meticulously detail-oriented, organized, and ability to work under tight deadlines 3pm CST