Specialist - Digital Marketing & Sales

Responsibilities:

Digital Marketing & Lead Generation:

- Develop and execute data-driven digital marketing strategies to generate qualified leads for the sales team.

- Manage various online channels (SEO, SEM, social media, content marketing) to increase brand awareness and online presence.

- Create engaging content (blogs, social media posts, email campaigns) that captures audience interest and drives lead generation.

- Track and analyze campaign performance through data analytics to optimize strategies and maximize results.

Sales Support & Conversion:

- Qualify leads generated through digital marketing efforts, nurturing them through the sales funnel.

- Collaborate with the sales team to provide support with product/service knowledge and marketing materials.

- Develop and execute targeted outreach campaigns to convert leads into paying customers.

- Identify sales opportunities and contribute to achieving sales targets.

Analytical & Reporting:

- Monitor key performance indicators (KPIs) to measure the effectiveness of digital marketing and sales activities.

- Generate comprehensive reports to identify areas for improvement and inform data-driven decision making.

- Stay up-to-date on the latest digital marketing trends and best practices to continuously improve strategies.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field (MBA preferred).

- Minimum 3 years of experience in digital marketing or sales (adjust years based on your needs).

- Strong understanding of digital marketing principles and practices (SEO, SEM, content marketing, social media marketing).

- Proven ability to generate leads and convert them into sales opportunities.

- Excellent communication, written and verbal, skills with the ability to create persuasive content and present information effectively.

- Proficient in digital marketing analytics tools (Google Analytics, etc. ) and social media management platforms (a plus).

- Ability to work independently, manage multiple projects, and meet deadlines effectively.

- Strong interpersonal skills and a collaborative team spirit.

- Target-oriented and results-driven with a passion for exceeding expectations